The most important thing is to vacuum your rug regularly, at least once a week. This stops dirt getting too deep into the fibres. Professional cleaning every 1 – 2 years is recommended for your wool rugs, but steam cleaning is not recommended for natural fibres as it may shrink or expand them.
If you spill something on your rug, the golden rule is to deal with it straight away.
First mop up any excess liquid with a cloth or paper towel. Lightly moisten the affected area with wool wash or mild detergent mixed with water and blot carefully with a clean cloth. Do not soak the rug. If the stain is stubborn, try a solution of water, vinegar and wool wash next, and blot again. For dirt or mud, wait until it dries then scrape or vacuum it off the rug. For the dreaded red wine spill, act quickly with a solution of 50% white vinegar and 50% water, and blot carefully with a cloth. Good Luck! X